Markup Calculator

Calculate selling prices, markup, profit margins, overhead, discounts, and taxes for your products or services.

Product pricing

Enter your product or service cost and the markup percentage you want to apply.

Cost

Your total cost to provide or purchase the item.

Markup

Percentage added to your cost.

Direct costs

Add the direct costs required to create, purchase, or deliver your product or service.

Materials / Product cost

Labor cost

Other direct costs

Quantity

Business costs

Include overhead or additional expenses associated with this sale.

Overhead

Applied to direct costs.

Additional fees

Fixed costs such as shipping or handling.

Pricing strategy

Choose your target markup and optional customer discount and sales tax.

Target markup

Customer discount

Sales tax

Price rounding

Pricing results

Your markup and pricing calculation.

Recommended selling price

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Based on your cost and markup.

Total cost

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Profit amount

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Markup percentage

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Profit margin

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Price before tax

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Final customer price

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Calculation breakdown

Direct costs —

Overhead —

Additional fees —

Total cost —

Markup amount —

Discount —

Sales tax —

Final customer price —

Markup vs. margin: Markup is calculated from your cost, while profit margin is calculated from your selling price. A 25% markup and a 25% profit margin are not the same thing.